Ariana Expériences
Senior Data Analyst
Designed and maintained Power BI dashboards by building structured data tables from multiple datalake sources, ensuring accuracy and scalability.
Conducted cross-channel analyses (online & offline) to identify key business insights, detect anomalies, and optimize performance.
Managed the B2B shop analytics newsletter, leveraging survey data to monitor NPS and highlight customer pain points and positive feedback.
Revamped the tracking infrastructure to improve data quality, define new KPIs, and enhance reporting reliability.
Performed cross-tool analyses combining ContentSquare and GA4 data to provide a 360° view of user behavior and digital experience.
Collaborated closely with Product Managers, Designers, Technical, Market, and Commercial teams to deliver insights and support strategic decision-making.
Fostered transparent and continuous communication with stakeholders, building trust and ensuring alignment across projects.
Work across all markets and business areas for the client Royal Canin, including B2B, eCommerce, and Subscription models.
Design and optimize a performance dashboard for the Acquisition and Marketing teams to monitor campaign compliance and measure overall performance.
Product Analyst
Key Responsibilities & Achievements:
Led the design and continuous improvement of digital tracking plans, ensuring high data quality across web and app platforms.
Defined and analyzed key KPIs (sessions, conversions, user flows, engagement) through cross-device, cross-channel, and online/offline analyses.
Delivered actionable insights to optimize conversion rates and assess the impact of product and marketing initiatives.
Partnered with Product, Design, Marketing, and Commercial teams to enhance user journeys and support strategic decision-making.
Managed end-to-end A/B testing processes — from test design and setup to pre/post-test analysis and impact measurement.
Mentored and supported team members, fostering analytical expertise and problem-solving capabilities across projects.
Conducted regular market and technology watch to identify new analytics tools and trends, driving innovation within the team.
Web Analyst
Tracking & Data Governance
Design, implement, and maintain comprehensive tracking plans across web and app platforms.
Collaborate with developers and product teams to optimize data collection frameworks (e.g., GTM, GA4).
Performance Analysis & Insights
Conduct in-depth analyses of user behavior across devices and channels to identify trends, opportunities, and friction points.
Map and optimize conversion funnels and customer journeys to improve engagement and conversion rates.
Deliver actionable insights through interactive dashboards and reports that support data-driven decision-making across teams
Formations
Data Sciense
Formation en Data Science :
- Machine Learning
- Python
- My SQL
- Power BI
