Tunis Expériences
Spécialiste en SEO
Participation in the initial SEO audit: detection of indexing errors, crawl analysis, and identification of orphan pages.
Keyword research and semantic clustering to structure content effectively.
Updating title tags and meta descriptions according to SEO best practices.
Assistance with image optimization (ALT tags, compression, naming).
Monitoring keyword rankings for strategic queries using SEMrush / Ubersuggest.
Analysis of organic traffic and creation of weekly mini SEO reports.
SEO monitoring of Google trends (algorithm updates, SERP changes).
Contribution to the writing of optimized content in collaboration with the editorial team.
Support in implementing Google Analytics, Google Search Console, and Tag Manager.
Marketing & communication specialiste
Development of comprehensive SEO strategies (on-page, off-page, technical) to boost organic visibility and qualified traffic.
Execution of technical SEO audits (crawl, indexing, tagging, Core Web Vitals) using Screaming Frog, Ahrefs, SEMrush, and Google
Search Console.
Optimization of internal linking, site architecture, and SEO-friendly content (articles, product pages, landing pages).
Definition and implementation of a high-quality link-building strategy and monitoring of SEO KPIs (traffic, CTR, rankings, conversions).
Supervision of SEO migrations (CMS, redesign) in collaboration with technical and UX teams.
Management of multichannel digital communication strategy (SEO, SEA, social media, PR, email marketing).
Editorial management: defining editorial guidelines, planning content calendars, and coordinating creative teams.
Design and execution of brand content campaigns and engaging, SEO-optimized content to enhance brand awareness and visibility.
Creation and management of visual and motion content aligned with brand guidelines using Adobe Creative Cloud tools.
Website management including Squarespace updates, analytics tracking, and e-commerce feature oversight.
Performance analysis using Google Analytics, Data Studio, and Meta Business Suite, with continuous data‑driven optimization.
Competitive monitoring and SERP analysis to anticipate SEO trends.
Supervision of the SEO and communication team (writers, community managers, freelancers).
Cross‑department coordination (marketing, IT, product) with a data‑driven and ROI‑focused approach.
Presentation of strategic reports and SEO recommendations to senior management.
